Burger King Introduces Bacon Sundae (Among Other Tasties) For Summer Menu

Burger King Introduces Bacon Sundae (Among Other Tasties) For Summer MenuYou have to try harder if you’re number two.  The world’s second biggest hamburger chain announced that on Thursday they’ll be launching a good many improvements and additions to the menu.  There are pork, beef and chicken sandwiches as limited time offers.  And if you’re craving something sweet BK is also offering a bacon sundae.  That’s right, vanilla soft serve with fudge, caramel, bacon crumbles and a piece of bacon on top.  It’s 510 calories and 18 grams of fat all served up in a little bowl.  No word on how it tastes but how can you go wrong with bacon.

It’s not a permanent menu addition, the limited-time items are Burger King’s latest push to win back customers.  Burgers King was bought out by private equity firm 3G Capital in 2010 and since they’ve been making efforts to revise menus, bring back customers, and try to claw their way to higher profits.

Earlier in the year, Burger King launched their largest menu expansion.  That expansion included fruit smoothies, new salad items, and some snack wraps.  Burger King is trying to court families and the calorie conscious, rather than just going after the snack and fast food crowd.  They’ve even gotten themselves a new tagline – “Taste Is King,” which will replace the old “Have It Your Way.”

This month, 3G plans to take Burger King public on the New York Stock Exchange.

If you’re wondering what the Burger King summer menu looks like it includes:

  • Memphis Pulled Pork BBQ Sandwich
  • Texas BBQ Whopper
  • Carolina BBQ Chicken Sandwich
  • Carolina BBQ Whopper
  • Texas BBQ Whopper
  • Texas BBQ Chicken Sandwich
  • Sweet Potato Fries
  • Frozen Lemonade
  • Bacon Sundae

The items will be available through the summer or while supplies last.

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