After two years of tinkering and experimenting, juice company Camp Nectar and AGE Isobar revealed the real fruit “juice boxes” they’d teamed up to produce. It’s real fruit shaped just like their juice box line. How the hell were they able to produce lemons, guavas, passion fruit, papayas, apples, and oranges, each one of them box-shaped and with Camp’s logo grown right into their flesh?
To create the oddly shaped fruit, AGE Isobar first created molds of the juice boxes, complete with the Camp logo and an impression of a straw. A process was developed in which molds were hung on the trees of a farm in Paranapanema – São Paulo, Brazil, surrounding the buds of various types of fruits. After two years of work, AGE Isobar produced 1,123 juice box-shaped fruits ready for someone to eat.
The Camp fruit “juice boxes” were displayed at supermarkets, shops, festivals, fairs and were unveiled at Fair APAs 2012, Brazil’s largest supermarket market.
The clip below shows a time-lapse video of the fruit growing inside its cool plastic housing. I’d recommend turning the volume solidly down – the soundtrack and music accompaniment is mind numbingly awful.
- via DesignTaxi -