OK – I’ll admit this stretches the bounds of food. Technically it’s a cookie thing. You can’t argue cookies. No one can. The installation was created by Mischief PR and McVitie’s - McVitie’s makes Jaffa Cakes and Jaffa Cookies. Spend anytime watching British programming and someone will invariably prat on about Jaffa cakes and cookies.
The wrap on the elevator wall is cookie-flavored, as one might imagine. It consists of 1,325 McVitie’s Jaffa Cookies. You can also picture this being a nightmare of germs spread by awful mouth-breathing types that frequent elevators. Relax. There’s an elevator attendant who is tasked with replacing the cookies after they have been sampled. I’m still trying to figure out how I feel about this. It’s both appealing and quite revolting at the same time. From a standpoint of….well…cookies, it’s pretty hard to argue. Who doesn’t like cookies? From a sanitation and awkward moment in the elevator standpoint, it’s a disaster.