Mickey Mouse is about to get a major caffeine infusion.
Disney, the world’s largest theme park company, on Monday announced a deal with Starbucks, the world’s largest coffee chain, to open stores in its theme parks around the United States.
The first store will open this summer at Disneyland California Adventure in Anaheim. Disneyland Park (California), the parks in Orlando, Fla. — Magic Kingdom, Animal Kingdom, Hollywood Studios and Epcot will all get stores. The companies are still finalizing when the remaining stores will open. No financial terms of the deal were disclosed by either corporation.
Each of the Starbucks stores at Disney will be designed to blend in with the property. Passersby might have to look twice to notice that it’s a Starbucks. Not a bad thing in our estimation. Good news for Disney, as the parks have come under some criticism for the lack of diversity in food choice. And good news for Starbucks which has had trouble finding markets to further expand into.
To blend better to the surroundings, the stores will be jointly branded receive different branding. For example in Disneyland the store will be called the Fiddler, Fifer and Practical Cafe, after the characters in the Three Little Pigs. The Starbucks logo will not be posted outside, although the name will be printed vertically on posts on either side of the entry way.
Cafes will be located near the park entrances. In Disneyland the store was designed to around the idea of an idealized version of the LA neighborhood where Walt Disney lived during the 20s and 30s. The inside of the cafe will be decorated with Spanish tiles, stained glass and dark wood paneling to fit that theme.
Out go the typical forest green aprons. Baristas will instead wear aprons that Disney says will match the decor. The cups will also be co-branded. In addition to the full Starbucks menu, the coffee chain said its stores may offer a “Mickey Mouse cookie or two.”
Disneyland Paris had a Starbucks open in 2009, however it’s not inside the park. These six stores will be the first to exist within Disney proper.