If you’re looking to launch a new magazine, what’s a better way to help launch it than to pay homage to the late designer Alexander McQueen.  That and with a full-length ball gown made from gummy bears.

The dress consists of about 50,000 gummy bears, and weighs over 200 lbs.  At least there’s no risk of the model eating any of it.  The dress that inspired the gummy work is pictured below.