If you weren’t aware (I had not a clue) Mary J. Blige just did a commercial for Burger King. Things didn’t turn out so well. In short order there were charges of racism, people were offended, and Burger King pulled the ad quickly. She spoke to Hot 97′s Angie Martinez the other day and admitted that working with Burger King on an advertisement was a mistake.
“I wanted to crawl under the bed…It was a mistake, but I did it because I thought it was something that wouldn’t come out like that. It was sold to us that I would be shot in an iconic way … It hurt my feelings. It crushed me for like two days.”
After the ad debuted on TV, criticism was fast and furious. Some called the spot, which features Blige crooning about chicken snack wraps, “buffoonery” and racist. Oops. The fast food giant then pulled the ad not because of the controversy, but issues surrounding licensing concerns. Eventually, Burger King publicly apologized to Blige.
“I want to apologize to everyone who was offended who thought I would do something that was so disrespectful to our culture,” Blige said on Hot 97. “I would never do anything like that. I thought I was doing something right.”
Here’s the original spot which caused the whole mess: