Barilla Pasta Vintage Package Designs and Advertisements

Barilla Pasta Vintage Package DesignsLast night I spent some time just browsing all over the place for bits of inspiration.  I was writing a bit about Barilla and their Guinness World Record attempt and ended up surfing the Barilla website rather intently.  Deeply wedged inside is a portal offering some of its vintage package designs.  It’s not often you get a look at the evolution of packaging design for a company as large and expansive as Barilla with a product so iconic and roundly well-known.

Check out more photos below.

Barilla Pasta Vintage Package Designs

Barilla Pasta Vintage Package Designs

Barilla Pasta Vintage Package Designs

Barilla Pasta Vintage Package Designs

Barilla Pasta Vintage Package Designs

Barilla Pasta Vintage Package Designs

Barilla Pasta Vintage Package Designs

Barilla Pasta Vintage Package Designs

 

 

Barilla Sets Guinness World Record – World’s Biggest Boxes Of Pasta Weight Half A Ton Each. Proceeds Benefit UNICEF

Barilla Sets Guinness World Record - World's Biggest Boxes Of Pasta Weight Half A Ton Each.  Proceeds Benefit UNICEFIf you happen to be in Turkey, you can plunk down a bit over five hundred bucks and take home a half metric ton (about 1102 pounds to you and me) of pasta for yourself. You needn’t even bring your SUV, so heavy and big are the boxes that delivery is included in the price.

Italy’s Barilla, the world’s biggest pasta maker, and Turkey’s Migros Ticaret supermarket chain teamed up to produce the world’s largest box of penne pasta, all to benefit UNICEF.
Guinness World Records have declared the cardboard box at about four and a half feet high and over three feet wide – the largest box of pasta ever produced.

The boxes will be sold at supermarkets in Istanbul, Edirne and the resort port city of Bodrum, in Turkey.  All revenues from the sales of the massive cartons will go to the United Nations Children’s Fund (UNICEF).  The boxes are the first in a series of projects to benefit non-profits.

“The Mediterranean diet is one of the healthiest ways to feed a family, and pasta is one of the major elements of this type of diet. Rich and balanced nutrients with a low glycemic index make pasta a healthy, delicious and affordable choice. All revenues from the giant pasta boxes will be donated to the United Nations Children’s Fund (UNICEF) for the education of our children.”

- Gunes Karababa, Barilla’s Market Director for Turkey.

 - via World Record Academy -