Laser Cut Sushi Rolls – Umino Seaweed Design Nori

Laser Cut Sushi Rolls - Umino Seaweed Design Nori

I&S BBDO (a Japanese ad agency) was recognized with Best of Show Design Lotus at Adfest, in Thailand earlier this week.  Why does this matter?  They won for the laser cut nori they produced for their client – Umino Seaweed.  It’s decorative artwork for your sushi roll, nothing more.  It’s still pretty neat.  I’m a sucker for pretty sushi.

Five designs were introduced: Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), Kumikkou (Tortoise Shell).  The first thing that popped into my head upon seeing this was the fact that it wouldn’t be long before some prat got around to branding sushi with the Louis Vuitton pattern.

The design project was developed to help the North East Japan company rebuild in the wake of the March 2011 tsunami.  Check out the pics below. Continue reading