Once Controversial Four Loko Brand Rolls Out New Flavors; Coconut, Peach and Strawberry Lemonade

Once Controversial Four Loko Brand Rolls Out New Flavors; Coconut, Peach and Strawberry LemonadePhusion Projects (the parent company of Four Loko) has rolled out a XXX Limited Edition flavor, Strawberry Lemonade, alongside two new Four Loko flavors, Coco Loko and Peach.

The brand says they’ve researched the beverage market and “the hottest flavors” are Peach and Coconut.  Whether their research bears out in the market remains to be seen, but the products are on shelves now.

All three products are 12% ABV and come in 23.5-ounce cans, as is the case with all Four Loko products.  Phusion Projects products ran into some problems when their first drink formulations included caffeine and/or stimulants.  Their existing product lines and new roll outs are absent anything resembling a stimulant.