OK, so we certainly don’t condone giving children booze. Neither does the artist but I’m sure there’s some people who will be confused when they first see these. Italian model and designer Anna Utopia Giordano has created Pop Bottles to raise awareness of alcohol issues. The tongue-in-cheek art/social project centers around branded booze bottles topped with rubber baby bottle nipples. The real brands are replaced with kid-appropriate branding. Examples always make things clearer; Grey Goose Vodka becomes “Hello Kitty Vodka”, Jack Daniels Whiskey is now “Fisher-Price Whiskey”. You get the point. Check out the images below and at her site. As for the author – here’s what she has to say about it all:
The bottles are NOT for sale, they are part of an art exhibition. This is an art project to raise social awareness on topics such as alcohol abuse by teens, alcohol abuse by pregnant women, the disinterest of some parents towards their children (abandoned for days between toys and video games), how far marketers can go to gain the attention of their younger customers. There are no commercial purposes.
- via C-Heads -