Sysco Jumps Aboard Gestation Ban – Pledges To Stop Using Gestation Crates For Pork Products

Sysco Jumps Aboard Gestation Ban - Pledges To Stop Using Gestation Crates For Pork Products

Sysco is one of the world’s largest food distributors.  Happily they’ve decided to join the other restaurants and organizations that have pledged to stop using pork from distributors who use gestation crates.

The Humane Society has applauded the move in a and included a statement from Sysco in their own:

Sysco takes its role as a responsible corporate citizen in the food supply chain seriously. We use science-based standards for animal welfare and work diligently with our suppliers to ensure humane treatment of animals. We also listen closely to our customers desires. Although there are many ways to house sows, several customers and suppliers have expressed their desire to eliminate gestation crates from their supply chains.

While no timeline has been established, Sysco has promised it would work with its suppliers to end the use of gestation crates.  Sysco has joined the ranks of the likes of McDonalds, Burger King, Safeway, and Hormel in disavowing the use of the crates.  Sysco earned $40 billion in sales last year and has 400,000 customers worldwide.

British Institute of Innkeeping Awards Scandal – Diageo Bullies BrewDog Out Of Award

British Institute of Innkeeping Awards Scandal - Diageo Bullies BrewDog Out Of AwardLast week the British Institute of Innkeeping had its award ceremony.  BII are an organisation whose mission is to raise standards in licensed retail (the bar trade to you and me across the pond.)  The BII’s independent judges awarded BrewDog a prize for Bar Operator of the Year.  Only they never got it because a large corporation decided they wanted it instead.

British Institute of Innkeeping Awards Scandal - Diageo Bullies BrewDog Out Of Award

BrewDog is a small independent microbrewery, one that’s made its own waves for taking some chances and introducing some very far-reaching brews.  If one were searching for a good example, “The End Of History” ale might be a good place to start.  It was sold in bottles made from dead animals supplied by a taxidermist and is claimed to be the strongest beer in the world at 55 percent alcohol by volume, 110 proof.  In a dead squirrel.  Just for the record – I don’t believe I’m man enough to drink that.

British Institute of Innkeeping Awards Scandal - Diageo Bullies BrewDog Out Of Award

Those are Dead Squirrels....And 110 Proof Beer

BrewDog employees were excited to learn they’d won and showed up at the event to collect the award.  Here’s where things got weird.  Diageo is a big corporation.  Very big.  They operate quite a few major bottling labels; among them Guinness, Johnnie Walker, Captain Morgan, Bailey’s, Tanqueray and Red Stripe.  They also happen to sponsor the BII and it’s event.

Diageo discovered right before the dinner that a company outside their ownership won the award.  Representatives threw a fit.  I’d love to know who that guy is.  If a grown adult decides it’s okay to throw a child like tantrum at an award ceremony, I’d love to know who that twit is.  Even if it’s just to point and laugh.  Nameless employee from Diageo then explained they would cease all sponsorship of BII events unless the prize was given to them.  Of course you would.

So BrewDog’s employees sat at their table during the banquet in awe as their competitor’s name was read out by the announcer.  And representatives from Diageo’s bar actually got up on stage to accept the “award.”  Peculiarly, they accepted an award whose plaque clearly read “BREWDOG: BAR OPERATOR OF THE YEAR.

You might imagine that BrewDog and associates were not pleased.  You would be correct.  A day or two later an honest and heartfelt response was forthcoming from the events organizer.

We are all ashamed and embarrassed about what happened. The awards have to be an independent process and BrewDog were the clear winner’


‘Diageo (the main sponsor) approached us at the start of the meal and said under no circumstances could the award be given to BrewDog. They said if this happened they would pull their sponsorship from all future BII events and their representatives would not present any of the awards on the evening.’


We were as gobsmacked as you by Diageo’s behaviour. We made the wrong decision under extreme pressure. We should have stuck to our guns and gave the award to BrewDog.


Diageo did not respond to comment or question.  They issued a very short statement buried on the news and media portion of their website.  It’s short and I’d say it’s barely an apology.  They’d like you to refer to this as “a serious misjudgment.”  Not even a mention as to returning the stolen award.

British Institute of Innkeeping Awards Scandal - Diageo Bullies BrewDog Out Of Award

The Diageo Product Lines

“There was a serious misjudgement by Diageo staff at the awards dinner on Sunday evening in relation to the Bar Operator of the Year Award, which does not reflect in any way Diageo’s corporate values and behaviour.

We would like to apologise unreservedly to BrewDog and to the British Institute of Innkeeping for this error of judgement and we will be contacting both organisations imminently to express our regret for this unfortunate incident.”


The folks from BrewDog posted a response to the whole kerfuffle on their own blog:

As for Diageo, once you cut through the glam veneer of pseudo corporate responsibility this incident shows them to be a band of dishonest hammerheads and dumb ass corporate freaks.  No soul and no morals, with the integrity of a rabid dog and the style of a wart hog.


Perhaps more tellingly it is an unwitting microcosm for just how the beer industry is changing and just how scared and jealous the gimp-like establishment are of the craft beer revolutionaries.


We would advise them to drink some craft beer.  To taste the hops and live the dream. It is hard to be a Judas goat when you are drinking a Punk IPA.


Walk tall, kick ass and learn to speak craft beer.


I couldn’t have said it better myself.

World’d Meat Consumption Chart – What Countries Eat the Most and Least Meat?

World'd Meat Consumption Chart - What Countries Eat the Most and Least Meat?Of all the countries in the world, would you have any idea which consumes the most meat per person? I’d certainly have guessed Brazil.  Ever been to one of those Brazilian restaurants where they give you a “Go-No Go” meat paddle?  Just acres of meat constantly running by.  It’s not Brazil, by the way.

And no t’s not the meat loving U.S. (we’re ranked second place) — it’s tiny European nation Luxembourg.  A country with more banks and corporations than people, one that’s only 2/3 the size of Rhode Island, eats 136.5 kg of meat per person a year, close to 300 pounds. Of the 177 countries included in the study, India consumed the least amount, at only seven pounds per person.

The information was gathered by the U.N. Food And Agriculture Organization (FAO) and analyzed by The Economist.  The analysis also indicates that consumption of meat has been on the rise worldwide over the last 50 years.  I suppose that’s no surprise given the rise in the standard of living.

Tastes have changed, too:

Cow (beef and veal) was top of the menu in the early 1960s, accounting for 40% of meat consumption, but by 2007 its share had fallen to 23%. Pig is now the animal of choice, with around 99m tonnes consumed.

Western countries still eat the most meat per person, however The Economist notes that it’s rising middle class countries like China that ultimately drive worldwide demand for it.  That and almost one and half BILLION people.

Rwanda (12 Pounds Per Year,) Burundi (11 Pounds Per Year,) The Democratic Republic of Congo (10 Pounds Per Year,) Bangladesh (9 Pounds Per Year,) and India (7 Pounds Per Year) round out the countries who eat the least meat.