Taco Bell Sells 100 Million Doritos Locos Tacos in Just 10 Weeks

Taco Bell Sells 100 Million Doritos Locos Tacos in Just 10 WeeksIf you’ve not heard, Taco Bell is now selling Doritos flavored Taco shells.  I’m not huge on Doritos but I know I’m in the minority on that account.  They only started selling them a few months ago.  In an announced last Friday, Taco Bell let everyone know that they’re doing quite well with their new product, thank you.

The new Doritos Locos Tacos have sold over 100 million copies in the last 10 weeks, making it the chains most successful product launch ever.  Previously that honor belonged to the Crunchwrap, which launched in 2005 and was so popular it became a permanent menu item the following year

Taco Bell even took the opportunity to fire a shot across rivals bow in the release; “McDonald’s sold its first 100 million burgers in 1958 – 18 years after the first McDonald’s burger stand opened, and three years after Ray Kroc started his first McDonald’s franchise.”

One has to imagine that as long as Pepsi (owner of the Doritos brand) is happy with the arrangement, Doritos Locos Tacos would, like the Crunchwrap before it, become a permanent part of the Taco Bell menu.  The company isn’t saying but they are promising more flavors will become forthcoming; Cool Ranch is set to debut shortly.